Bauducco

Bauducco Panettone is impossible to describe. So instead of telling Americans what it is, we asked them to tell us. Using social media and samplings, we invited people to describe our Panettone and then created entirely new packaging that showed those quotes and tweets as our bold new product descriptions. 

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OOH

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SOCIAL COOKBOOK

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digital

TIME SQUARE ACTIVATION

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CASE STUDY 


ECD: Marcus Kawamura
CD: Graham McCann
AD: Jassenia Rodriguez
CW: Derrick Yousefi